Getting Ready for Your New Website

by | May 03rd 2012 | Project Management | 0 Comments

Your new website is one of the most valuable assets your company can have. We here at RYNO Technologies make sure your website meets all of your needs, but there are many strategic decisions for you to make along the way. Asking the right questions in the beginning will ensure that your overall goals are realized before going into development.

Know your goals.

One of the first questions you should ask yourself is, “What do I want my website to accomplish?”  For some, getting a sale out of the visitor is the clear goal, but many site owner’s goals are to inform, educate, or promote a brand.  Clear and realistic goals are the foundation to how your website will be designed and developed.

You’ll hear the word conversion from us a lot during the development of your website.  When we start on your website, the first step is developing a conversion path.  Conversion paths are a science all in themselves – the goal is to funnel potential clients from any page on your site all the way to your end goal (such as a product).

When you get a conversion, this means we have successfully guided a visitor through the website on our predetermined path all the way to the end goal (be it a sale, a service request, etc…).

How do I know if I’m getting conversion?


One of the biggest setbacks we run into with new websites run into is a lack of content.  Ask yourself:

  • What pages will your site need?
  • Do you have at least 500 words and a couple images for each page?

It can be hard to write elegantly about yourself or your company, there is so much that makes up your company that it can be a daunting process trying to summarize it all.

We can help.

For many, a content writer is the best decision for the life of your website.  Our content writers are trained to get the information you need for each page laid out in a clear and easy to read fashion.  They also are taught to keep SEO (search engine optimization) in mind, using keyword rich content that helps to get your site noticed by search engines.

Features, Timeframe, and Budget

What do you want on your site?  Think big, the best ideas occasionally come out of the, “Is this even possible?” conversations.  If you have an idea on what will bring your company success through a feature on your website, we can build that application and bring it to life.

The typical time-frame for a website is three months.  This includes discovery (where we find out who you are, what you do, and what you need to accomplish), wire-frame and design of the website, development (coding up the design, building the custom features, database schema, etc…), content insertion, training, final QA, and launch.  A lot happens at each step and depending on the complexity of your site, your time-frame can be very different.

Be sure you have a realistic time-frame in mind for your website.  We work hard to fit any need, so let us know if you have a short time-frame for your project.

The required budget varies from site to site, every feature is accounted for and hours assigned to it.  If you have a budget you need to stick to, let us know before hand so we can discuss the most important features and budget options to work into your new website.  Our goal is to give you the best website possible for whatever budget you’re on.

Target Audience and How You’ll Reach Them

Who is your target audience?  We want to make sure we build your website and structure your advertising to pinpoint your target audience.  These steps are important so that every dollar of your advertising budget is spent with purpose.

Ask yourself a few questions about your target audience:

  • What is the target age range (if any)?
  • Is your target audience local, national, or international?
  • Are you targeting a specific demographic? If so, who?

When building your campaign, we assess your online competition, your budget, and your target audience to come up with the most ‘bang-for-your-buck’ solution.  We have Google certified professionals on staff to help give you the options you’re looking for when starting your online advertising campaign.


The goal of these questions is to give you a more focused view on what your website and what it will accomplish.  Knowing these answers helps us to build you a website that is focused around your needs and give your site a successful game plan from day one.

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"Ryan Fritz and his phenomenal team at Ryno Technologies deliver so much more than web development. They understanding branding, marketing, social media, digital asset management, project launches and management, conversion strategy, and wire framing. Ryan is especially valuable as a sounding board for new concepts. What has been most impressive is his passion, natural leadership ability, attention to detail and follow through. The high standards that Ryan sets for himself ripple throughout his entire team. My web team always has my back and makes me shine in the film industry with long hours and exacting deadlines. As a business owner, I could not ask for anything more than that!" - Lydia Hurlbut, CEO of Hurlbut Visuals

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